3 Things that Make Your Medical Education Resource a Must-Have

 

Offering medical education resources on a mobile device benefits medical professionals who want to learn new skills and improve patient care. Research shows that smartphone users complete courses 45 percent faster than desktop users, and 72 percent of students report improved engagement with mobile learning. Moreover, mobile education enhances learning retention.

 

When you offer your medical resources on a mobile device, professionals can access content anywhere in the world. They will be able to learn modules on the go, providing them with more flexibility. This is just one of the reasons why mobile learning will become a $12.2 billion industry this year.

 

Mobile learning lets you target more prospective learners, too. A whopping 91 percent of the U.S. population now owns a smartphone, so optimizing learning materials for mobile devices is a great way to expand your reach.

 

Medical programs like CME courses are often demanding. Six particular CME providers require students to complete 150 hours of learning over a three-year period. CME modules with fewer credit hours let medical professionals learn a wider range of topics on your program. These "smaller" course modules provide students with a comprehensive overview of a subject without covering too much detail. As a result, students can cover the basics and adopt a holistic approach to learning. Alternatively, offer a combination of modules with low credit values and modules with high credit values.

 

When creating a CME program, it's important to outline the requirements of the course so students know how many credits they need to achieve in order to graduate. You should make this clear on your website.

 

Making CME credit easy to claim is another factor to consider. Unnecessary assignments or exams might prevent some medical professionals from enrolling on your course. Try to measure academic achievement in a way that doesn't scare prospective students away — but that doesn't compromise the quality of education you provide either.

 

Medical professionals don't just want a high-quality medical education resource but a simple way to communicate with course leaders, too. Students value communication. They want to contact a learning provider if they have a problem with their course, need some more information or just want to talk about their career options.

 

There are a number of ways learning providers can converse with medical professionals. These include email, phone and live chat, where you can talk to students over the internet in real time. An online forum is another effective communication tool. Students can post questions about medical education resources and exchange information with other learners.

 

More learning providers are using social media to engage with students. Some have set up Facebook groups, where they share pictures, questionnaires and learning materials. This is something to think about if you want to communicate more effectively with your students.

 

These three things make your medical education resource a more attractive prospect for learners. Limiting the number of credit hours, offering course content on mobile and improving communication can encourage more medical professionals to use your products and courses.

 

If you're interested in learning more about how to optimize your CME marketing tactics, check out MedEd Manager, a tool that puts you in control of CME events, courses, and products.