Mobile technology is integral to continuing medical education (CME) success. More than 80 percent of physicians already use smartphones in their profession, and 56 percent use tablets. Capitalizing on this tech trend enhances the CME experience and increases the effectiveness of medical training. Here are five reasons why you should incorporate mobile into your next CME event.
[RELATED: Do you want to increase attendance for your next CME event? Learn how!]
1. Boost Engagement
Developing a mobile strategy boosts engagement at your next CME event. Research shows that attendees have higher levels of engagement when they study a program that incorporates mobile learning.
Use this technology to personalize mobile content — bite-sized mobile training modules can be used in conjunction with your CME event, for example — and improve learning outcomes for medical professionals. Seventy-two percent of learners reported increased engagement with mobile, according to a 2015 study.
2. Collect Feedback
Use mobile to get feedback from CME attendees during and after your event. There are various applications that let you do this, so you can gather valuable data from medical professionals about the effectiveness of your course.
Improved event targeting, measurement of event ROI and automated data collection are just three of the benefits of using mobile applications at a CME event if you want to collect feedback.
3. Attract More Professionals
New technology has revolutionized the way medical professionals access continuing education. Now, many learners enroll in courses and gain accreditation on their mobile devices instead of training at a conventional educational institution. This lets learners study at their own time, anywhere in the world.
Use mobile to attract more professionals to your CME event, including those who want to study at home or work abroad. Seventy-four percent of trainees already use mobile when traveling, while 52 percent use their devices before bed or first thing in the morning.
4. Manage Registration
Mobile lets you manage the CME registration process without breaking a sweat. You can collect names and phone numbers, and encourage event attendees to give you an email address so you can contact them at a later date.
Mobile provides you with an easy way to cancel and refund attendees, handle payment details and discover who is attending your event. One in four event professionals use tablets to register attendees, and one in four expect integration between apps and registration.
5. Increase Event Promotion
Use mobile tech to promote your next CME event. You can target medical professionals on platforms like SERMO and Doximity — two social networks for physicians, nurses and medical students — or use more generalized websites like Facebook and Twitter. Eighty-seven percent of event planners already use social media to promote events and this number is expected to grow in the future.`
Alternatively, invest in email marketing, which lets you create email invitations with a few clicks of a button. You can target professionals in various disciplines to increase event attendance or contact companies who might want to sponsor your event.
Mobile is a crucial component of your next CME event. It lets you boost engagement, collect feedback, attract more attendees, manage registration and increase promotion. Research suggests that event technology — like smartphones and tablets — boosts event attendance by 20 percent, increases productivity by 27 percent and reduces costs by as much as 30 percent, making it perfect for your next CME program.
Meded Manager makes this easy. It works with you, whatever your process, to revolutionize the way you manage CME events. Learn more and try it for yourself today.