If you're planning a continued medical education (CME) event, you know that marketing can be difficult. Between considerations like local SEO, inbound marketing, and advertising, it's tough to figure out how best to market your event and which approaches will generate the most positive results.
Here are a few tips and current trends to help you market your coming event more effectively:
1. Segment Your Consumers
Market segmentation is one of the most effective ways to market your CME event.
A method to divide consumers into groups based on certain characteristics, market segmentation allows you to tailor your products and meet the requirements of would-be learners more effectively.
If you're like most CME marketers, you'll develop several different segmentation lists and cater to each according to their unique, collective characteristics.
2. Build an Email List
If you're using a CRM, you've already developed a treasure trove of information on which to draw.
To market your CME as effectively as possible, dig into this database to pull out email information. From there, begin a few campaigns designed to re-target consumers who have attended past events or shown interest in your products.
To take this a step further, you can also dig deeper into your lists and target people who attended a specific event or showed interest in a certain campaign. This specificity can help drive better results and ensure more engagement with leads.
3. Utilize SEO
Search Engine Optimization (SEO) is one of the most effective marketing tactics for your CME event. Designed to help you rank higher for certain keywords and make it easier for would-be attendees to locate your event, good SEO increases your conversions and boosts your chances of selling more tickets.
While SEO is a multi-faceted pursuit, it involves things like keyword research, optimization of meta tags and titles, and the inclusion of relevant images and visual materials.
4. Optimize for Mobile
If you're not optimizing your CME marketing materials for mobile, you're missing out. Mobile has become one of the most powerful marketing platforms for CME promotions.
With this in mind, create mobile versions of your website, consider launching an app, and optimize your paid search campaigns for mobile customers.
5. Create Paid Digital Ads
When it comes time to market a CME event, lots of organizers overlook paid digital ads. This is unfortunate since, when ads are used correctly, they can help you reach new demographics and make contact with people who previously attended one of your events.
What's more, since paid digital ads allow you to advertise your CME services on sponsored search engine listings, they're a great way to boost attendance and generate long-lasting results.
6. Make Use of Social Media
Social media is an incredibly powerful platform for anyone looking to market a CME event. For best results, follow these tips:
- Post trivia questions related to your event
- Use your social posts to share interesting industry tidbits
- Share photos of your staff, organizers, and other relevant individuals related to the event
- Post updates on registration and timeline
Better CME Marketing Starts Here
While CME marketing can be confusing, having a roadmap helps you ensure you're not missing important steps. By implementing these six tips and trends, you can enjoy a more lucrative and popular event, both now and in the future.