There are many elements that go into planning, promoting, and delivering a successful CME conference. Plus, marketing to medical professionals can prove to be a challenge. So, how do you get as many attendees at your medical education conference as possible? Read on to learn everything you need to know to increase the attendance at your upcoming CME event.
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Continued medical education allows physicians to learn and advance accreditation long after med school. CME courses, conferences, lectures, and webinars continue to generate educational value and attract hundreds of thousands of people a year. How do physicians decide on the best courses and offerings? Check out these seven relevant factors that physicians face when choosing a CME course.
It’s important to understand which channels your target audience is using and what type of content they’re interested in to promote your medical conference. Whether you are trying to sell out an upcoming event or create buzz for next year’s conference, these promotion tips can help.
Twitter is a great platform for casual, real-time conversations concerning your upcoming event. By using a branded hashtag in this environment, you can generate a good response out of a regularly scheduled chat. Discussions in a Twitter chat can include topics that are going to be touched on at your medical conference or news affecting your specialization. Try to line up industry leaders to moderate the discussion so you can use the additional name power to attract users.
Using your mailing list to re-engage past attendees is a resourceful way of rounding up attendees for your upcoming medical conference. Ideally, you have been keeping in touch with them since the last event through newsletters, special promotions, follow-up surveys, and more interesting content. By occasionally engaging with past attendees in between conferences, you’re building a relationship over time. Then, once tickets are on sale, they’re that much closer to making the purchase.
There is no doubt medical professionals are busy; so, you need to communicate the value of your conference quickly and concisely. An efficient way of doing this is by asking previous attendees and speakers to provide a testimonial on past events. Are those individuals busy too? Probably. Save them some time by proposing to write a testimonial on behalf of them and getting approval to quote them on it.
Another quick and intuitive way to receive feedback is to offer a short follow up survey to past attendees. With this information, you can improve your processes involved with promoting future CME events. Ask attendees how they found out about your conference and which channels they prefer to be reached through. MedEd Manager allows CME coordinators to send follow up surveys to attendees in addition to access to a myriad of helpful features.
Contact industry leaders within your specialization to ask if they would be willing to post about your medical conference or share your content. By building relationships with industry influencers via their social media profiles, you’ll be exposed to their following. If you decide to pay the influencer for the exposure, be sure to let users know you’re sponsoring the posts.
With LinkedIn’s targeted advertising platform, you’re able to get a clear picture of the audience you are reaching. Find your ideal attendee profile with job title matches and other key demographics to target with your ad campaign. LinkedIn ads are a paid advertising method, however, well worth it for the targeting features.
CME is a requirement for medical professionals; however, this doesn’t mean care providers will magically know about your next medical conference. To increase registrants for a conference or course, marketing efforts need to ramp up. Even if physicians are aware of your offerings, it takes work to help them see the value. Try out the following strategies to boost your conference attendance
Oftentimes, event coordinators miss their attendance mark because of a lack of buyer personas. Sure, you want every care provider possible to attend your medical conference. But, this is unrealistic. Understand your ideal attendee’s specialization, demographics, unique challenges, etc. to effectively target the best audience for your event.
Don’t limit a potential conference registrant to filling a form out at a desk. These days, everyone is on the go. Make sure your registration process is completely mobile-friendly.
The quicker it takes a physician to fill out a form, the better. Don’t lose registrants over complicated and lengthy sign-up forms. Ask only the necessary questions in your event registration; you can always ask for more information later.
Not only does your registration form need to work on different devices, but it also needs to work for different brands and browsers. Be certain to test your registration form on all fronts to ensure you’re not losing registrants.
Marketing for medical is similar to any other form of marketing. Your goal is to get the word out about your CME offerings so potential registrants make the commitment. You want to give physicians the most time possible to carve out time in their schedule for your medical conference or course. Encourage early registrants with special offers or entice major healthcare providers with bulk discounts.
A CME event manager can be an incredible asset for when you need to get the word out about your conference. Management software packages like the MedEd Manager can help you overcome any technical challenges by bringing in an experienced partner. MedEd Manager can automate and streamline marketing efforts to make sure your registration process is performing at optimal efficiency.
Search engine optimization (SEO) has evolved dramatically but has remained a mainstay in digital marketing strategies over the years. SEO in CME marketing can be extremely effective in attracting more attendees and online course takers.
SEO is a collection of sophisticated procedures you can use when creating your CME website and when maintaining it. SEO makes your website more appealing to the algorithms of major search engines like Google. By implementing good SEO strategies, your website will work its way up the results pages. You may be wondering if all the SEO tactics are worth your time and money. As of 2018, organic SEO is approximately 5.66 times more effective than buying search engine ads. Additionally, 75 percent of people only look at the first one or two pages of search results.
While some elements of SEO for CME have remained constant, the majority of techniques are constantly evolving. The facets of SEO are complex, and it’s a smart move to hire a credible expert who can help you take advantage of the latest advancements. A best practice of SEO in CME is supplying original, useful, and well-written content. Your target audience will more easily find your CME offerings if you are giving solutions to their specific problems. Featuring high-quality information will help you build a lasting relationship with your readership and make certain that you are an industry leader. Search engines will reward you for content they deem helpful to searchers. Search engine algorithms never reward plagiarized or unoriginal articles.
An effective SEO plan will begin with a thorough keyword research. Learning which CME-related terms are currently a priority and how many times to use them throughout your content are essential. Keyword stuffing to try and improve your rank among search results will not work in your favor. It’s better to include key terms as a natural part of your copy.
Furthermore, local SEO tactics will help you to promote your CME conference or event in association to where it will be held. There are specific steps that you have to take to make sure you’re taking full advantage of local SEO.
Remember, it takes time for you to reap the benefits of your SEO strategy; but, the organic traffic you will gain from it will justify your efforts.
Medical professionals have the option to take a variety of different types of CME courses. Options include in-classroom, online, and medical conferences. Conferences tend to be popular amongst medical professionals due to the fact they cover a massive amount of information in a short period of time.
Organizing a CME conference, on the other hand, takes time, planning, and preparation. Fortunately, learning management software (LMS) can help streamline the process. Note some of the reasons why you could benefit from an LMS at your medical conference.
Implementing an LMS - especially one that is reinventing the standard of CME facilitation and marketing, like MedEd Manager - will simplify the entire registration process. Attendees can sign up quickly and make payments securely through a reliable interface.
CME conferences tend to generate a massive amount of content for each attendee. Keeping all of the papers, packets, and brochures in order can be a hassle for participants and organizers. The LMS you choose should help eliminate this issue by offering content via any electronic device.
A major benefit you should seek out in an LMS is improved participant engagement. No matter if you’re hosting your CME conference in person or online, an LMS should enable attendees to participate in open discussion forums, email, online chat, and instant messaging.
Your CME manager should be able to provide real-time record keeping throughout your entire conference. Medical conference organizers and speakers need an accurate record of exactly who attended the conference and which portions they attended. Record keeping is extremely important for participants to have documentation of the necessary CME credits.
Hosting a CME conference can be immensely easier with the help of MedEd Manager. Learn how.
For your CME event to be successful, plan to integrate mobile tech into your attendees’ experiences. These five points show why a mobile experience will enhance your medical conference.
Creating a mobile strategy will increase attendee engagement at your CME event. Studies have shown that participants have higher levels of engagement when they’re involved in a program that incorporates mobile learning. Personalization of mobile content can be used to complement your medical conference and improve learning outcomes.
Mobile apps make it easy to get feedback from your CME attendees during and after your event. Gathering data from medical professionals is important to continually improve your offerings and processes. Collecting feedback can lead to improved event targeting, measurement of conference ROI, and automated data collection.
Physicians are busy people and oftentimes opt for the mobile version of a course or conference recording instead of physically attending. To target a larger audience, offer a mobile application that allows professionals to access your content from anywhere on their mobile devices.
A mobile experience at your medical conference will allow you to manage the registration process without breaking a sweat. Easily refund attendees, handle payments, and see who has checked into your event with mobile. Not to mention, one in four event professionals use tablets to register attendees
Use mobile apps to target medical professionals before, during, and after your CME conference. Platforms like SERMO and Doximity are specific to nurses, physicians, and medical students, making it easy to market to a qualified audience. Using general social media channels like Facebook and LinkedIn is also an effective way to gain interest in your event and stay in touch with attendees.
Research has shown that event technology boosts attendance by 20 percent, increases productivity by 27 percent, and reduces event costs by as much as 30 percent. MedEd Manager can help you implement mobile at your next CME event.
Now that you know that a mobile experience at your CME event can potentially improve attendee satisfaction, it’s time to decide if your conference needs an app.
Continued medical education conferences can gain a lot from a mobile app. Look into your options during your next CME planning phase, and map out whether this approach is right for your conference.
CME events can gain a lot from a mobile app. Look through your options during your next conference planning phase, and map out whether an app is the right direction for your event.
If you need assistance with generating CME attendee interest, increasing online presence, or creating public awareness campaigns, hiring a medical marketing agency is an optimal decision. Finding the right medical marketing agency, however, can sometimes be a challenge. Choosing an agency with experience in the healthcare sector and that provides you with the right ROI is vital. Here are some tips for finding the right medical marketing agency for you.
Using your networking sources or an online database can help you find out what other organizations have done. Search for an agency that has a track record that fits with your offerings. Don’t be afraid to ask agencies for references or testimonials from current clients.
A medical marketing agency may be fluent in working with hospitals to bring more patients through their doors, but may lack the CME knowledge to help you market your offerings. Do some research to see if the agency in question has done any CME-specific work.
A marketing agency may be able to make a beautiful website for you to market your CME offerings, but if they don’t value SEO, it’s unlikely your target audience will ever see it. Search engine optimization helps your events and courses get in front of the people looking for exactly what you have to offer. Never underestimate the power of SEO in CME marketing.
Not every physician uses the same social or professional media platforms. Be certain the your medical marketing agency has experience and knowledge in effectively communicating in a variety of channels.
How will you know how far your CME conference has come if no one is measuring the promotional effort? Your medical marketing agency should keep a detailed record of analytics for your campaign, but deliver it to you in a digestible way. Then, you can decide on next steps together.
We know that there’s a lot that goes into planning, promoting, and executing a CME conference. That’s why MedEd Web Solutions has created the MedEd Manager. MedEd Manager will organize, market, and streamline your CME offerings, so you can focus on delivering the best medical education possible.
MedEd Manager makes it possible to: