When it comes to the continued medical education (CME) industry, many people believe (incorrectly) that the business is self-built and self-made – that is, if you build it, they will come. Unfortunately, however, that is not always the case. Here are some of the many signs that your organization needs a medical marketing agency.
Why a Medical Marketing Agency?
When it comes to marketing your CME events and products, you may think that you can hire any marketing company and get the same results. This, however, is not true – you need to hire a company that specializes in medical marketing because only they can understand all the different technical aspects that are unique to CME offerings.
Sign #1: You Have Goals, but You Don't Know How to Reach Them
Achieving your company's goals involves some form of marketing. Some are more self-evident than others, but either way, when it comes to your goals, if you have no way of reaching them, you need to hire a medical marketing agency. A proper medical marketing agency will be able to see the big picture of your goals (new attendees? more products?), and then devise a plan to help you achieve them.
Sign #2: You Need to Shift Your Focus From Local to National to International
It's very easy to get involved in your business on a local level. But if you're looking to expand your reach – take the shift from local to national and beyond – you need to engage the services of a medical marketing agency. According to Incredible Marketing, there's a huge difference between a local and a national digital marketing campaign.
Sign #3: You Need Someone Whose Only Task Is Marketing Your Business
Smaller organizations usually keep their marketing in-house, usually as a matter of budget. However, if your organization could use some marketing help and you need someone to strictly handle your account, you'll need to hire a medical marketing agency to focus all of their attention on you. In your organization – especially if you're a small business – there will be many employees who will wear many hats. Sometimes, one of those hats includes marketing. This can leave your employees running thin, and something is going to proverbially give. Why not hire a company whose sole specialty is not only medical marketing, but making sure that your account succeeds?
Sign #4: You Need Someone Who Is Going to Not Only Create a Strategy, but Also Execute It
In terms of a marketing strategy, no one will know better than a professional medical marketing agency what should be done and what needs to be done. Therefore, you shouldn't only have a medical marketing agency create a strategy that will work best for you, but this agency should have the ability to execute the strategy as well.
Hiring a medical marketing agency is not a decision to be made lightly. Before you hire any agency, do your research to make sure that this agency is right for you. And if, for whatever reason, you don't feel comfortable with the agency – even if they are otherwise popular – don't work with them.
