Research suggests that US physicians are the most stressed out during their training years and in may cases, that stress leads to burnout in the field. Medical residency programs across the country are coming to similar realizations and starting to promote that maintaining personal well-being is just as important as academic achievements. To support this initiative, in January 2017, the Accreditation Council for Graduate Medical Education (ACGME) approved and added a Well-Being requirement (sec. VI.C.) in the ACGME Common Program Requirements.
Physician burnout is a scary thing for a healthcare organization to think about, but you can't ignore its impact on your institution. Many factors can lead to this situation, such as an overwhelming amount of administrative work, long hours that prevent work-life balance, and a lack of personal satisfaction in work. Medical professionals don't practice in a vacuum, so these issues spill over in several ways.
Are you getting the expected results from your CME healthcare marketing strategy? Many elements go into an effective campaign, and it's sometimes difficult to determine what parts are missing. When you find yourself stumped on a lack of course sign-ups or event registrations, check this list to see what you need to add.
In the medical marketing world, budgets are stretched thin and employees wear many hats when it comes to continued medical education (CME) promotion. Marketing for CME products and courses gets pushed to the bottom of the priority list as most accrediting bodies have their regular attendees and repeat customers. However, with today’s digital world and transient attendee trends, your associate or institution could greatly benefit with these tips when it comes to improving your CME website medical marketing strategies.