Here are my top five inbound marketing tools for healthcare business growth. There are many useful marketing strategy tools, but these are five that I use most often and love.
Google’s Keyword Planner tool will help you find the best keywords. A keyword is a word or phrase that people type into Google or other search engines to find information. Because most marketing efforts occur online, you need to choose keywords that help people find you when they search for those keywords. Use keywords in blog post titles, landing page headers, website copy, and offer titles. (Be careful! Overusing keywords is a Google no-no.)
Hint: When you use the Keyword Planner, you don’t have to enter the landing page or product category information. Enter your keywords and then click on the blue “Get Ideas” button.
A buyer persona is a semi-fictional representation of your ideal customer or customers. It becomes many times easier to focus your marketing efforts when you create a character that represents your ideal customer. Personapp is a tool that helps you create personas and then share them with the rest of your team. With Personapp, you can add details such as demographics, behaviors, and long-term buying goals.
Whatever marketing you need to do—website, landing page, email marketing, even a CRM—HubSpot can do. In fact, HubSpot is the best of the best, the ultra-elite of marketing software. Many heathcare organizations use HubSpot, and their businesses are growing because of it. In fact, we liked HubSpot so much that we made it an integral part of our marketing services and became a HubSpot certified partner.
Sidekick is a tool from HubSpot that I use every day. It is a powerful email tool that allows you to see when and how often your emails are opened. It also allows you to schedule when your emails are sent. Sidekick provides profile information about your contacts, such as their social media pages. You can also use it to research company information, such as annual revenue, the number of employees, headquarters, and a ton more.
I can't list everything that Google Analytics does and how vital it is to your business. In a nutshell, it can track almost everything your website visitors do. Google Analytics can
- tell you how many people visit your site
- how long they stay on each page
- where they came from
- what page they were on when they left
- how many links they clicked
- what device or browser they used
- and many other tasty bits of data.
You can even set up goals to calculate how many people performed a specific task or series of tasks on your site and how much your business earned as a result.
There are, of course, many other tools clamoring for your attention. These five are the ones I’ve found to be the most useful for planning and implementing your healthcare marketing strategy. If you’re not already on our email list, subscribe so we can send more useful posts like this directly to your inbox.