Today, the medical and healthcare industries rely on medical marketing to stay in business. And medical marketing means medical web design. More people than ever before will visit a healthcare organization’s website before placing a phone call or scheduling an appointment.
Organizations such as hospitals and clinics aren’t the only ones who need websites. In this age of the ubiquitous online presence, even individual departments and doctors need websites. Websites are excellent tools for sharing research and collaborating with healthcare professionals across the world. Websites are also one of the best ways to establish your brand, something more clinics want their doctors to work on.
However, not just any old website will work. If there’s one factor that is vital for your site, it’s mobile friendliness. Here are three big reasons why you need a mobile-friendly website.
Your visitors want it
More people browse the Internet on smartphones and tablets than on desktops or laptop computers. When I browse the Internet on my smartphone, the following are important to me:
- Text and images are easy to read
- Buttons are easy to tap
- Scrolling is only up and down, not left or right.
- Site design has a clean feel that looks like it was created for my phone
Not only are these important to me, but I won’t even stay on the website if it isn’t mobile-friendly. There are enough sites that use mobile-friendly web design that I don’t need to subject myself to a painful web experience where I have can’t see the text or links.
If you have a website or any information online, be sure that people can easily read it. Find a reputable company that has experience with mobile-responsive healthcare website design and let them help you.
Google wants it
On April 21, 2015, Google released a major update to their search engine. On that day—also called Mobilegeddon—mobile-friendly sites showed up higher in the search engine results than non-mobile-friendly sites. The future of the Internet is mobile.
Remember, more people use Google than any other search engine, so if Google wants it, you want it. The reason Google wants it is because people should have the best online experience possible. Viewing a non-mobile-friendly website on a mobile device is not the best online experience possible.
You want it
- You want more visitors to come to your site. You have a website for one reason: you want people to visit it. Without visitors, you might as well write your information in a notebook that no one else sees. If Google sends people to mobile-friendly sites first, then you want a mobile-friendly site.
- You want your visitors to have a better experience. If they have a better experience, they’re more likely to take an action. In some cases, that action may be no more than reading your blog. It might also be giving you their email address and downloading information. It could even be giving you a phone call. Whatever your purpose for having a website, it is more likely to be fulfilled when people enjoy the experience.
Mobile-friendly websites are no longer an option for medical professionals or healthcare organizations. Not only does Google demand it, but so do your customers.
If you have a website and you’re not sure if it’s mobile friendly, use the Mobile-Friendly Test provided below.
If you don’t have a website yet, find a company that specializes in medical web design and talk to them as soon as you can. They’ll have a lot of great ideas, and you’ll be surprised by how many options you have.